A Signature Brand Style is a powerful way to visually express yourself. It makes you memorable and allows people to feel that they know you before you even say a word.

Celebrities carefully craft a brand style image. Their intention may be to become known, provoke, entertain, grab headlines, or simply create a consistent Signature visual brand statement to shape our expectations.

Consistency is one of the most important aspects of a well-crafted, strategic Signature Brand Style. It builds the know-like-trust factor that is foundational to attracting and developing relationships.

One of the tools to building a consistent brand style is creating a Brand Style Template. A template is your standardized look, formed from a combination of essential go-to pieces to create an effortless look that works every time. The result is a well-developed Brand Style Closet for a low-maintenance routine when getting dressed. You know exactly what to buy and what to wear with all the right pieces easily at hand.

The Academy Award winning actress Lupita Nyong’o is a great example of a refining and evolving Signature Brand Style. In the short time we’ve come to know her, we have seen a well-defined Signature Brand Template. She usually follows her template beautifully. When she follows her Brand Style Template, her style is admired and celebrated.

When she brilliantly executes her brand style, she wears:

  • Vibrant colors that celebrate her beautiful complexion
  • Silhouettes that highlight her Zone of Beauty, toned arms and shapely waistline
  • Chic and sleek simple shapes
  • Minimal jewelry
  • Bright lipstick to highlight her warm, inviting smile

Here is an example of the Signature Brand Style and the Brand Style Template we’ve come to know and love from Lupita:

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Stunning! Lupita’s Signature Brand Style combines her electrifying brand color palette, sleek designs, body enhancing silhouettes to highlight her shape, perfection!

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Oops, when Lupita gets experimental, her flawless brand style loses its way. The inconsistency leaves us confused and disappointed.

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She also strays from her Signature when she abandons her bright colors. Black is not a strategic color choice for Lupita’s brand color palette; it dims her bright light and does not show her personality. Bright colors reflect her vibrant personality and enhance her high wattage smile. When she wears bright colors, she lights up any room she enters.

If you’d like to develop your Signature Brand Style for a memorable and powerful image, please contact me at sybil@thestyleconcierge.com. You’ll also love the ease and convenience of knowing exactly what to buy and how easy it will be to get dressed when you know your Brand Style Template. I look forward to speaking with you!