There really was no better theme for my new blog. As I thought about the content, I realized I could not write about just fashion for the launch issue. We are about so much more than that. Besides, there are countless resources for fashion advice.

Sure I’ll be here to guide you through the maze of fashion trends and how to interpret them for women over 40. This can be especially helpful since most fashion photos and ads show the latest styles for us on wafer-thin teenage models. I want to help you minimize
the fashion confusion or frustration when you’re ready to go out and treat yourself to something new.

However, it’s my real desire and passion to help you look and feel your best from the inside out. Where could you use a little support or new perspective?

  • Are you a career woman who wants to represent her brand more clearly?
  • Do you feel self-conscious about your body and tend to “hide” in your clothes?
  • Maybe you want to know how to attract the man of your dreams or just feel sexier in the relationship you’re in?

If at least one of these issues really resonated with you… I understand, I’ve been there, too. This formed the inspiration for creating the programs I’ve developed that have helped hundreds of women who’ve also been there. It will also be the focus of my blog content.

I came to realize that there are three style “issues” most women struggle with so I’ve broken it down to these areas: Brand, Body and Beauty.

Brand: For career women, your first impressions are crucial to your business success. Your appearance is being judged for what you do and your level of business excellence in only 30 seconds!

I’ll be sharing tips and strategies about how you can increase the effectiveness of your style to visually represent your level of business excellence in the most powerful way. You’ll learn ways to gain clarity about the style of your brand and be memorable.

Body: Too many women don’t feel comfortable in their body. The way you feel about your body affects everything! Your body language reveals how you really feel about your body. It is communicated in how you move, act, react and initiate (or not). A positive body image is a crucial link to an overall confident Style Statement.

I’ll be delving deep into the delicate body mindset issues. This can be an especially sensitive topic for women over 40. As we navigate the new and sometimes distressing changes to our bodies as our hormones are shifting, we’ll learn that these changes also affect our style. I’ll offer recommendations about how you can move through this time of life while still maintaining your authentic style and even feel enthusiastic about getting dressed!

Beauty: There’s one more important connection to gaining or maintaining your most stunning personal style… your Beauty. Feeling feminine and sexy is the essential foundation to the experience of being a woman. If you need to reconnect, reignite or find your way back to claiming your femininity and beauty, I’ll be bringing you thought provoking ideas and recommendations to feeling more feminine and claiming your beauty.

The truth is, we all share a common pursuit: a desire to take ourselves and our lives to the next level so that we can live the life of our dreams. So much about the pursuit of our dream life includes how we look and feel about ourselves. Very few of us imagine living the dream without body and style being part of that picture.

Our outside appearance is just a physical and visual manifestation of what is happening on the inside. This is the reason I am fascinated by the mind shifts and inner work needed to create internal changes that affect how we look externally. This is the connection that
will allow you to live with complete freedom and express yourself fully and authentically… without limitation!

So, what do you think about the three B’s – Brand, Body and Beauty? Please share your questions or comments with me. I’d love to hear from you! As a woman over 40, you’re in your prime time. It’s your time to shine and the best time for you to love how you look!